How the hell do you get everyday people in Detroit to start composting? You call them dirtbags, spread the word, and cross your fingers that you get to go to SXSW. 

60 Seconds to SXSW Finalist & Presenter

 

(Click bag elements to enlarge.)

 

A URL leads dirtbags to a website where they can learn what they can and can't compost. They can also search for the nearest drop-off location if the don't want to compost at home.

 


CW/Concept/Presenter/Directed Talent: Rebecca Antonucci
AD/Concept/Presenter: Stefanie Gomez
VO: Matthew Benson