CURE EPILEPSY (NONPROFIT)
Seizures are horrible things. But what if we could use them to help bring an end to epilepsy? What if we could combat the stigma of epilepsy while giving sufferers a direct and active way of turning the tables on the disorder? We can with the CURE Band.
The CURE Band is a wearable device that lets epilepsy sufferers call for awareness and donations on social media every time they experience a seizure in real life.
HOW IT WORKS
The CURE BAND is similar to existing wearable devices that alert family members when a wearer has a seizure, but is adjusted to send posts to social media. By using a CURE app, anyone with an existing alert band can send posts to social media. The app pulls from a bank of pre-written posts that lead to donations – some that are purely for raising awareness, some that deliver surprising statistics, others that link out to video content or infographics.
CURE BAND POSTS
Pre-written Tweets tell a compelling story throughout the duration of the campaign. By building out a ‘post arc’ our messages can stay fresh and relevant and hit on a number of important messages.
We’ll make donating simple by leveraging Facebook’s “DONATE” button on CURE Band posts.
FINDING A CURE
Every dollar raised with this campaign will fund research that has the potential to transform millions of lives. Every tweet, story shared and dollar donated gets us that much closer to a cure.
(This project is still in development)
Epilepsy is widespread, impacting 65 million people globally. Through a total website redesign, we wanted to highlight those individuals and their stories, not only to make this number a reality, but to give the website a truly human quality.
We focused on the personal effects of epilepsy and the many ways in which the condition manifests itself, as well as the many ways people can get involved. Ultimately, we leveraged the compelling stories of sufferers to reinforce the truth - it’s time to end this disorder.
GCD: James Cowie & Rich Kolopeaua
UX DESIGNER: Lauren Brooks
DESIGNER: Siri Wanpen & Michael Mitzman