ACUVUE 2017 INTEGRATED CAMPAIGN (GLOBAL)

Not only do ACUVUE OASYS 1-Day contact give you the crisp, clear vision you rely on to appreciate the beauty around you, they give you the freedom and confidence to experience life to the fullest. Because when you can see for miles, every day is another opportunity for adventure.


Social media carousels show the difference ACUVUE contacts make step-by-step.

ACUVUE_O1D_CAROUSEL2_GIF.gif

With this global website overhaul, our goal was to create an easy-to-navigate, informative user experience that would appeal to users with an array of different ages, cultural backgrounds, and needs.

ACUVUE_responsive.jpg

ART DIRECTOR: Hyobee Kim
GCD
: George Decker
DIRECTOR: Adam Donald
DESIGNER: Alex Miller
UX DESIGNER: Priscilla Osredkar
VP, DESIGN DIRECTOR: Aliza Adam