ACUVUE 2018 INTEGRATED CAMPAIGN (GLOBAL)
There’s so much to see in this world. So many people to see it with. And not a minute to waste. This campaign is a rallying cry for those searching for more connection, bigger challenges, and exciting new experiences. And with ACUVUE contact lenses, we’ll help them find it. Because when you’re open to seeing things differently, you unlock your world.
We created a series of global spots using a unique mnemonic to show what it means to #GoSee.
We created a library of almost 1,000 images to be used across all media for the global #GoSee campaign.
Gigapics (Digital Activation)
Gigapics combines facial recognition and gigapixel photos to create the ultimate, sharable selfie. (This baby is still in the works.)
ART DIRECTOR: Hyobee Kim
GCD: George Decker
DIRECTOR: Joe Wright
DP: Paul Meyers